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[page 1]
THE BUSINESS SUMMARY DOCUMENT
 |
| TEF Business Plan Template |
write your name here
NAME:
Your
email address you used to apply to the programme
EMAIL:
write
your training category here
CATEGORY:
DATE: Month/Year
[page 2]
Please Note: The document sections
highlighted with “Required for Pitching” are the sections that
we encourage you to speak mainly on when you deliver your pitch videos during
the Pitching Phase.
PROBLEM & SOLUTION
About
Your Business- Required for Pitching
Describe an overview
of your business, highlighting:
•
How you came up with
this business idea.
•
What problem you are
trying to solve.
•
How your business
solves this problem.
When describing your
problem, make sure that you quantify the significance of the problem in terms
of loss (i.e., time, money, other resources) or uncaptured value (# of people
or entities that need a solution to this problem) Not more than 150 words. -
BUSINESS PROCESS
Features & Functionalities- Required for Pitching
How does your business work?
Describe the unique features of your business offering and how they address
your identified problem. Not more
than 100 words
How will you produce or provide
your business offering? Tell us how you will create or develop your product. If
you are offering services, describe how you will equip yourself/your team to
provide these services. Not more
than 50 words.
Pricing
What is the average
price of your product/service (in $USD and in local currency)? If you have not
determined the price yet, talk about what you will consider in deciding the
price of your business offering. Not more
than 20 words
Profitability- Required for Pitching
How will you make profit? Tell
us how many users you expect to sell to in a year. If your business earns
revenue by usage instead of by user/customer, indicate the level of usage you
expect. Give a summary of your cost of operations or cost price and mention
what profit margins you expect to make from your business. Not more than 50 words.
MARKET OPPORTUNITY
Target
Audience/Customers- Required for Pitching
Describe the
size of your market in currency (in dollar $), your target customer, and how
many customers you anticipate will benefit from you solving the problem you
have identified. Not more than 50 words.
Marketing & Sales- Your Marketing Plan
Explain how you plan
to get your product or service to your target market(s). Highlight what tactics
you will use to grow your customer base, maintain relationships, and build
customer loyalty. What offline and online channels will you use to create
visibility for your business and tell us what distribution systems or
partnerships you will utilize to get your business offering to the market
Not more
than 100 words.
BUSINESS ANALYSIS
SWOT Analysis (Strengths,
Weaknesses, Opportunities, & Threats)- Required for Pitching
Describe the strengths and opportunities for your business.
Highlight the threats and weaknesses you see in your business and your
plans to overcome them.
Your analysis can include any of
the following: product, competition, political,
environmental, social. technical, economic, and
regulatory barriers or any relevant macroeconomic trends. Not more than 50 words
YOUR NEEDS
Resource
Requirements-
Required for Pitching
What do you need for your
business right now? Describe the resources that you will need to meet your
financial and business goals (i.e., equipment, additional employees, funding,
etc.). Not more
than 100 words.
Building a Team
Who is on your business team? Write a brief overview of you
and your team, and describe what makes your team uniquely capable of leading
your business to success? Not more
than 100 words
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YOUR PLANS
Business
Forecasting and Planning- Required for Pitching
Tell us what stage you are in your business. Is it still an idea, or do
you have a prototype? Are you testing your markets with surveys or a pilot
version of your offerings? Or have you started manufacturing / offering your
services? If so, tell us how long you have been in business and what are your
key business achievements till date. Not more
than 150 words
What are the next steps for your business?
Talk about the milestones you hope to accomplish over the next two years,
on a quarterly basis. Note: Your milestones may be financial (e.g., attain xx
million in revenue/profit. etc.), operational (e.g., expand branches, purchase
new equipment, etc.), customer focused (e.g., attract xx number of new
customers, gain xx new customers in xx region, etc.) or capability-building
(e.g., build staff competencies to be able to execute xx, hire staff skilled in
xxx, etc.) Not more than 150 words
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