ELEVATOR
PITCH SAMPLE BY CHIOMA OGBUDIMKPA
ELEVATOR
PITCH SAMPLE BY Mr. RIL
The challenge of
maintaining and fixing smart phones was common among over 15003 smart phone
users in my community (Umuebulu II, Etche). One has to travel to big city
(about 19km to 21km away) or other distant community to buy get other smart
phone services. Often, we ended up buying imitation accessories and overrated
price. The market was saturated with products from unsanctioned manufacturers,
those smuggled into the country for cheap price at the expense of durability.
Using RIL as an example
See how each element is captured in RIL's Elevator Pitch
SOLUTION
Red-button
is a sustainability minded fashion company creating a proactive and sustainable
fashion – apparel, headwear and accessories for working women in Africa. Our
unique value is in fusing African aesthetics, eco-friendly and upcycled
materials like coconut shells, water hyacinths, textile waste etc., increasing
our impact in Africa by empowering more local artesian.
RIL's SOLUTION
RIL
Technology and Accessories is a smart phone tech and accessories problem
solving enterprise dedicated to providing products that are sanction by the
Standard Organization of Nigeria, selling at an economical price by buying
directly from sanctioned dealers at 15% discount and spreading our shops at
strategic points within the community. Our offerings to target customers are Affordable,
Durable and Accessible which is our unique selling point.
TRACTION
Our
collections have been featured on major fashion platforms around the world
including vogue, united nations alliance for sustainable fashion and the
Mercedes Benz fashion week. With thousands of customers world wide we are ready
to scale with our new ready-to-wear model and retail strategy.
RIL's TRACTION
In
2 years, our services have gained the loyalty of 532 customers (89 wholesale
& 443 Retail customers) –– out of which 13% wholesale customers are 3 - 5
months old startups accessories retail within the community. Partnering with
FIL agents for sanctioned accessories supply, we are ready to scale.
ASK
We
are pitching for $5,000 in grant funding to invest in production cost including
manpower and raw materials, to actualize our growth plans. With this, we would
increase our impact by 30%, increase our retail units and engage 4 more talents
by the end of 2023
RIL's ASK
We
are pitching for $5,000 in grant funding to invest in purchasing cost from
sanctioned accessories dealer, expanding to underserved community, acquisition
of specialized equipment to service all 15003+ target customers. With this we
would grow our community impact from 13-34% and increase self-employment by end
the of 2024
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